Why AlignedMD over a general marketing agency?
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Healthcare marketing requires a completely different approach. You're offering essential medical services that change lives. As someone with a healthcare background, I understand the delicate balance between promoting your practice and maintaining member trust — something generalist agencies simply don't have.
What makes organic marketing different from paid ads?
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Organic marketing builds real, lasting relationships through meaningful content and genuine engagement. Instead of relying on ads, I help physicians build trust with their communities through valuable information — which grows your practice while enhancing your reputation long-term.
How long does it take to see results?
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You'll typically see meaningful engagement within 60–90 days, with significant practice growth visible around the 4–6 month mark. Organic results are slower to start but compound over time — unlike paid ads, they don't stop the moment you pause spending.
Do I need to handle any of the marketing myself?
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No. My goal is to take the full burden off your shoulders so you can focus on patient care. I handle strategy, content creation, social management, and performance tracking. All I need from you is your story and your values.
Is this right for a DPC practice specifically?
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Absolutely — DPC is my specialty. Transitioning to Direct Primary Care requires communicating a very different value proposition to prospective members. I specialize in helping DPC physicians attract the right members who truly understand and value the membership model.
I only have 80 members right now — is it too early to invest in marketing?
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Not at all — in fact, this is exactly the right time. The practices that grow fastest are the ones that start building visibility before they feel ready. At 80 members, you have real stories, real relationships, and a model worth talking about. Marketing now means that by the time you hit 150 members, you'll have an audience that's already been warming to you for months. Waiting until your panel feels "full enough" often means starting from zero when you need growth the most.
How do you handle patient privacy on social media?
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Patient privacy is something I take seriously — it's baked into every content strategy I build. We never share identifiable member information, never use real cases without explicit written consent, and I'm well-versed in what HIPAA requires in a social media context. In practice, this means we tell your story and your practice's values without ever putting your members at risk. It's one of the reasons clinician-led marketing matters — I understand the ethical line, and I don't cross it.
I'm not on social media at all — where do we even start?
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Starting from scratch is actually an advantage — there's nothing to undo. We begin with a strategy session to understand your practice, your community, and who your ideal member is. From there, I identify the one or two platforms most likely to reach them (which for most DPC practices isn't everywhere — it's the right places), and we build a sustainable presence from the ground up. You don't need to know anything about social media. That's what I'm here for.
